Deutsch and Heinz Create ‘Smear' Campaign

In the heat of an intense political climate, Heinz Mayonnaise’s latest social campaign takes an alternative approach, providing comedic relief–with a set of digital videos that parody traditional political smear ads – where instead of smearing candidates, they’re lobbying to smear dry foods with the creaminess of Heinz. Calling out foods such as Tuna, BLTs, White Bread, Egg Salad, Potato Salad, Rye Bread and Roasted Turkey for their undeniable dryness, Heinz paints a humorous picture of the bleakness of a world without the unforgettable creaminess of Heinz Mayonnaise. Follow @HeinzKetchup_US on Twitter to watch it unfold over the summer.

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