Escape the Stall Campaign

FCB Health partnered with the Crohn’s & Colitis Foundation of America (CCFA) to develop a campaign that would generate awareness of a difficult subject: Crohn’s disease and ulcerative colitis also known as inflammatory bowel disease (IBD).

Objective

To raise awareness for CCFA and its commitment to people with IBD; inspire engagement with CCFA.

Process

We focused the campaign around a simple and relatable premise: someone you know — a colleague, your neighbor, or a friend — is suffering from the emotional and physical disruption of IBD. And they are suffering in silence, often behind closed doors. To help get the message out, actress and philanthropist Amy Brenneman stepped forward to support the campaign and share her personal struggle with IBD. 

The campaign, which features the feet of different people, spans all media.  It includes a website, a :30 broadcast PSA which was distributed nationally and has already hit theater screens in New York City, print ads, outdoor, airport dioramas, online banner ads, and in-bathroom opportunistic media.

Results

The campaign sparked wide coverage, including a feature in The New York Times.  Additionally, it was named "Best Philanthropic Campaign" at the 24th Annual Med Ad News Manny Awards.