Campbell Ewald Says Avoid the “Bear Stare” and Get Educated About Saving Water

To address the California drought and educate folks about water use, Campbell Ewald has launched a campaign that features the California State Bear as its spokesperson and uses humor to convey an important message.

In addition to an out of home campaign, the campaign includes an online game as well as TV and online spots.


  • Chief Creative Officer: Mark Simon  
  • Associate Creative Director/Copywriter: Mike Rushing
  • Art Director: Arion Lapuz  

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