Hill Holliday and John Hancock Encourage Consumers to Choose an Ending

Hill Holliday and John Hancock have teamed up to create a campaign that allows viewers to pick from three different endings. In a new iteration of the company’s “Life Comes Next” campaign, viewers are invited to go online to choose from three possible endings.  The ads challenge viewers to "be prepared," and consider Hancock's products and services when facing tough financial choices.

Chief Creative Officer: Lance Jensen
SVP Creative Director/Art Director: Bob Gates
SVP Creative Director/ Copy: Scott Noble
Designer: Kar-Kate Leung
Copywriter: Kara Hadge, Jerry Roach

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