ProColombia "Colombia is Magical Realism"
McCann Colombia worked with the country’s international tourism program, ProColombia, to create a short documentary detailing the journey of a French couple who had never before traveled through Colombia. The campaign aims to showcase what makes the country magical.
Based on consumer preferences, the video, “Colombia is Magical Realism,” was recognized in the Best Video Promotion category at the World Tourism Organization’s video competition.
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