OREO Introduces #WonderCarols
Starting Monday, December 7 and throughout the month of December, OREO is creating a holiday soundtrack for modern life – creating original songs that will capture the joyous, reflective, ridiculous and maybe even likably cranky moments of the season using inspiration from OREO fans on social.
OREO will ask fans to share their favorite holiday memories, traditions and stories – these topics will inspire the lyrics and visuals for an original OREO song and music video. The Martin Agency will write and produce the songs, with vocals provided by music talent. All Wonder Carols videos will be produced in “lyric video” style, featuring unique animated scenes and corresponding lyrics (similar to the style in the launch video) for each piece of content.
Once each song is completed, OREO will release each track on social channels with a Wonderfilled note to fans who inspired the song. To get involved, they can share their holiday moments using #WonderCarols and #Promotion on social.
The Martin Agency partnered with OREOto kick off its overall holiday campaign, working with the company to concept and create its e-commerce site, Colorfilled which offers fans the ability to create customized OREO "Colorfilled" package wraps by choosing holiday-motif graphics, colors and messages and including a personalized note for the recipient.
The agency also worked with Oreo on its TV spot, "Wonder What's Inside the Holidays." The TV ad, which shows Christmas tree ornaments singing questions to the Wonderfilled tune, has seen more than 6,000 views on OREO's YouTube channel since being posted there on November 23rd.
- EP+Co and Men’s Wearhouse Feature Tan France in Suit Drive - Published on 07/16/2019
- Hill Holliday Supports Celiac Awareness - Published on 07/16/2019
- Weber Shandwick and HSBC UK Launch ‘Deep Fraud’ - Published on 07/15/2019
- Prime Weber Shandwick and Clear Chanel Create the Out Of Home Project - Published on 07/10/2019
- McCann XBC Works with Mastercard on #Acceptance Matters Initiatives - Published on 07/09/2019
- Weber Shandwick and Bud Light Create Victory Fridges - Published on 07/09/2019
- EP+Co and Denny’s Show How Booths Are for Quality Time with Dad - Published on 06/27/2019
- Purpose-Driven Work by McCann Wins Big at Cannes - Published on 06/26/2019
- IPG CISO Team Holds Workshop on Cyber Security for Year Up Students - Published on 06/24/2019
- FCB and GE Give Dads More Time to Hover - Published on 06/24/2019