Chevrolet Malibu – The Car You Never Expected

What happens when you ask real people to evaluate a car that is completely devoid of branding? To simply take stock of its design, safety technology and infotainment capability without knowing the nameplate? When that car is the redesigned 2016 Chevrolet Malibu, they start to rethink what’s possible.

To introduce the 2016 Malibu to consumers, Commonwealth//McCann and Chevrolet created a new :60 TVC that clearly demonstrates there is a new, totally unexpected vehicle on the market. “Unbranded” takes the “Real People, Not Actors” concept to a beautiful, upscale setting and gives actual consumers the chance to check out a stylish “mystery” car, while capturing their honest, unscripted reactions. What they say might surprise you.

Designed to challenge preconceived notions of the mid-size car market – a segment not exactly known for its excitement factor – “Unbranded” highlights the Malibu’s sleek design, high-tech safety features and cutting edge infotainment options, all through the clear eyes and unbiased words of real people. The spot proves that the all-new Malibu is the car you never expected.

more stories like this

Even the most open-minded people have internalized the implicit bias of cultural…read more
FCB Mayo and BPN Peru partnered with The University of Engineering and Technology…read more
FCB Health partnered with the Crohn’s & Colitis Foundation of America (CCFA) to…read more
The Horizon FCB team in Beirut took part in a moving gesture to give Carmen, an…read more
Drawing inspiration from 150 years of artistic innovation, R/GA worked with BAM on a…read more