FCB Breaks First Work for Lincoln Financial
Lincoln Financial tasked FCB New York with creating an authentic and empowering integrated campaign to breakthrough a cluttered category. We arrived at the simple human truth that we do a lot for people we like. But we do extraordinary things for the people we love. We take responsibility. Planning for and taking charge of the future is the ultimate expression of love.
Across television, print, digital and social media, we shot real people and their loved ones to capture the authenticity of their relationships. Something we’d never get from just actors or models.
- LOLA MullenLowe and Burger King – ‘Come as a Clown, Eat Like a King’ - Published on 07/13/2018
- FCB Lisbon Partners with Paralympic Committee - Published on 07/10/2018
- EP+Co Celebrates Pride Month - Published on 07/09/2018
- 215 McCann and Minecraft Enlist Gamers to Save Coral Reefs - Published on 07/03/2018
- The Brooklyn Brothers Launches Isey Skyr in Russia - Published on 06/28/2018
- MRM//McCann and Creative Spirit: Nurturing Talent Together - Published on 06/28/2018
- IPG and charity: water Project Update - Published on 06/28/2018
- Shay Fu Named to Outstanding 50 Asian Americans in Business - Published on 06/28/2018
- Interpublic’s Black Employee Network Hosts Program for Black Music Month - Published on 06/27/2018
- Jaguar Launches World Driving Day as Saudi Arabia Driving Ban Lifts - Published on 06/26/2018