KRC Partners with Centers for Medicare & Medicaid Services
The Centers for Medicare & Medicaid Services (CMS) publish an annual handbook for beneficiaries of Medicare called Medicare & You. This handbook is the number one resource and reference guide on all Medicare and Medicaid services and is tasked with communicating an incredible amount of detailed and comprehensive information on all Medicare options and benefits.
With a desire to improve the usability and clarity of the handbook for its readers, CMS hired KRC Research to test the draft of Medicare & You. Each year, KRC’s objectives are to gain a better understanding of how Medicare beneficiaries use the Medicare & You handbook and to gather feedback on the clarity and navigability of the draft handbook to determine key areas for improvement.
KRC Research developed and conducted a three-phased iterative research program to test, revise, and retest drafts of the handbook each year.
Each year, KRC combines small group and individual depth interviews among a wide range of beneficiaries, caregivers and “coming of agers” (on the brink of qualifying for Medicare). In Phase One of each year’s research, we get general feedback from individuals who used the Handbook during the previous year to identify priority areas for revision. In Phase Two, we gather more detailed feedback specifically on navigation issues and the clarity of the prose.
From Phase One and Two, we deliver specific recommendations on revisions, which CMS implements. In Phase Three, we re-test revised sections to confirm improvement.
Between the three phases of research, each year, we gather detailed feedback from close to 200 individuals, distributed across the country.
Each year, KRC Research has helped CMS pinpoint and implement changes that have made the Medicare & You handbook significantly easier for beneficiaries to navigate, understand, and use. KRC’s research has thus played a critical role in CMS’ efforts to communicate the most essential information in a language its users can understand and ultimately apply.
Improvements have included clearer headings for easier navigation, the addition of charts to display information and a greater clarity of prose. Further, a clear overview of the Medicare system, as it relates to the beneficiaries, was added to the handbook after the research revealed that the majority of beneficiaries have a low level of knowledge about their individual Medicare services and benefits.
- DeVries and Zippo Launch Campaign to Combat Wildfire - Published on 08/09/2019
- FITZCO Partners with French’s and Coolhaus on Mustard Ice Cream for National Mustard Day - Published on 08/07/2019
- The Martin Agency Receives Inclusion Award for Outstanding Business Results - Published on 08/06/2019
- Golin’s ‘Have Her Back’ Receives Inclusive Talent Initiatives Award - Published on 08/06/2019
- FCB Health’s Sabrina Prince Recognized with Inclusive Leadership Award - Published on 08/06/2019
- Jack Morton Worldwide Recognized at Inclusion Awards for Community Impact - Published on 08/02/2019
- MRM//McCANN Recognized with Agency Inclusion Vanguard Award - Published on 08/02/2019
- McCann’s ‘Reindeer Games’ Recognized With Two Honors at the 2019 IPG Inclusion Awards - Published on 08/02/2019
- Golin’s Amaya Adams Recognized as Inclusion Ally of the Year - Published on 08/01/2019
- FCB New Zealand Recognized for Inclusion Campaign of the Year - Published on 08/01/2019