Octagon and MasterCard Provide Game Day Opportunity for Lucky Kids

Octagon managed MasterCard’s sponsorship of the UEFA Champions League, including the activation across Europe of the UEFA Champions League Player Mascot program. The program provided 22 children of MasterCard cardholders with a memorable experiential marketing opportunity at each Champions League Match. Unrivalled fan engagement allowed the children to experience the unique atmosphere of UEFA Champions League Football as they enjoyed behind-the-scenes access, their own match day uniform and the thrill of walking hand-in-hand with their heroes onto the pitch in front of their families in the crowd and the global TV audience of millions. The result…a match they’ll never forget: Priceless!


more stories like this

The Brooklyn Brothers new work for Inspired by Iceland urges tourists to drink…read more
Even the most open-minded people have internalized the implicit bias of cultural…read more
MRM created a new site to communicate the Naomi Berrie Diabetes Center’s complete…read more
FCB Mayo and BPN Peru partnered with The University of Engineering and Technology…read more
UM’s partnership with Free the Children builds awareness for the organization and…read more