Virgo Health Launched GET SMART to Engage Multiple Sclerosis Nurses

With new scientific engagement rules coming into play, Virgo Health's client wanted to adapt the way it interacted with Multiple Sclerosis (MS) specialist nurses. The MS landscape has changed considerably, and we knew that MS specialist nurses were concerned about the increasing complexity of MS management. Our strategy was to work with the right stakeholders to ensure we engaged with MS specialist nurses in a way they wanted to be engaged with.

The outcome was a national "GET SMART" meeting to showcase the latest developments in MS nursing. Firmly believing that meetings don’t have to be didactic and boring and using different engagement styles, from the "Ninja Nurse Hub" to the "Personal Reflection Boards," we created and facilitated a meeting that was rich in content that resonated with participants.

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