Erwin Penland’s Sassy Cartoons Bring Growth to Denny’s

Back in 2010, Erwin Penland started designing menus for Denny’s. Since then, Erwin Penland has built an entire Denny’s world as their agency of record for creative, digital and social.

To resonate with millennials and to keep brand awareness high, Erwin Penland and Denny's created "The Grand Slams," an online video series, featuring wisecracking animated breakfast foods. Over the past year, Denny’s has experienced its highest same-store sales and traffic growth in over a decade, and its marketing team credits the quirky web series, in part, for the spike.

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