McCann London Launches #YoursTruly True Match Foundation Campaign

McCann London recently launched a new campaign for L’Oréal that includes 23 individual videos starring a collective of celebrities and influencers, each representing one of the 23 shades of foundation available. For the first time for L’Oréal, one of the spokespersons is a man – makeup artist and beauty blogger Gary Thompson. The 22 women include longstanding L’Oréal spokeswoman Cheryl Fernandez-Versini (formerly Cole), model and campaigner Katie Piper, and fitness guru AJ Odudu. In each film, the subject discusses his or her relationship with their skin and appearance, and the role makeup has played in their lives. An edited spot is appearing on TV and in cinemas, with all 23 individual videos on the L’Oréal Paris UK YouTube channel.

“With each true story being as unique as the shade that they represent, the #YoursTruly campaign is a declaration of equality and diversity for the L’Oréal Paris brand,” said Adrien Koskas, L’Oréal Paris UK General Manager.

There’s a lot of buzz online about #YoursTruly including Campaign UK Pick of the Week, The TelegraphLittle Black Book and Marketing and Communication News. You can watch all 23 videos here.

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