Hill Holliday and Bank of America Launch “Magic Parents” for the Holidays

Hill Holliday and Bank of America introduced a new :30 TV spot for Bank of America’s Cash Rewards credit card. The spot is told through the eyes of a young boy, Danny, stuck on a boring holiday shopping excursion with his parents. As the story unfolds though, we see Danny’s imagination take over to turn this mundane experience into a magical one, as his parents are transformed into the toys that he’s been dreaming of getting for the holidays.

more stories like this

The Brooklyn Brothers new work for Inspired by Iceland urges tourists to drink…read more
Even the most open-minded people have internalized the implicit bias of cultural…read more
MRM created a new site to communicate the Naomi Berrie Diabetes Center’s complete…read more
FCB Mayo and BPN Peru partnered with The University of Engineering and Technology…read more
UM’s partnership with Free the Children builds awareness for the organization and…read more