Al Golin, Pioneer of PR and Cause Marketing, Dies at 87
Al Golin, founder of IPG’s Chicago-based agency Golin, passed away last week at the age of 87.
Al Golin was a young press agent when he made an unsolicited call to Roy Croc, the founder of McDonald’s. He knew the company was expanding, and thought PR was an efficient way for McDonald’s to get the word out. This marked the beginning of a relationship that would last for six decades and is one of the most enduring in the industry.
Golin was one of the first to encourage corporate responsibility and citizenship as we now know it, suggesting that McDonald’s sponsor Ronald McDonald houses for children with life-threatening illnesses and their families. He also supported the company’s sponsorship of the Jerry Lewis Muscular Dystrophy Telethon.
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