Al Golin, Pioneer of PR and Cause Marketing, Dies at 87
Al Golin, founder of IPG’s Chicago-based agency Golin, passed away last week at the age of 87.
Al Golin was a young press agent when he made an unsolicited call to Roy Croc, the founder of McDonald’s. He knew the company was expanding, and thought PR was an efficient way for McDonald’s to get the word out. This marked the beginning of a relationship that would last for six decades and is one of the most enduring in the industry.
Golin was one of the first to encourage corporate responsibility and citizenship as we now know it, suggesting that McDonald’s sponsor Ronald McDonald houses for children with life-threatening illnesses and their families. He also supported the company’s sponsorship of the Jerry Lewis Muscular Dystrophy Telethon.
- R/GA Releases New Short Film for Love Has No Labels - Published on 11/14/2018
- IPG Leaders Participate in 3 % Conference - Published on 11/13/2018
- MullenLowe Open and Etihad Airways Create ‘Travel for Good’ Ramadan campaign - Published on 11/12/2018
- Hill Holliday Works with Kay Jewelers to Immortalize Love - Published on 11/09/2018
- FCB West and Levi’s: ‘Use Your Vote” - Published on 11/08/2018
- FCB Canada and CDSS: 'Endangered Syndrome' - Published on 11/07/2018
- Massholes Not Assholes - Published on 11/06/2018
- Carmichael Lynch and Carmichael Lynch Relate Take Action for Election Day - Published on 11/02/2018
- Acxiom Is a Leader in the Ethical Use of Data - Published on 11/02/2018
- IPG Hosts Inclusion Forum Call - Published on 11/01/2018