FCB Brasil Sheds Light on “Invisible Sexism”
FCB Brasil and Brazilian newspaper O Estado de São Paulo hijacked São Paulo Fashion Week with their “Invisible Sexism” campaign, created to shed light on victim blaming.
During Brazil stylist Amir Slama’s show, messages of empowerment were painted onto the runway models with a special reflective ink only visible via flash photography. Phrases included “Cleavage is not an invitation,” “My skirt is not permission,” “Showing skin is not teasing” and “I dress myself like I want to.”
As the models walked down the runway, the messages were only seen under the direct flashes of the cameras, by attendees using flash photography, bringing to light the often unseen problem of blaming the victim in cases of sexual violence.
"With this project, we shed light on invisible sexism which must be seen, so that it can be discussed with the seriousness it deserves," said Joanna Monteiro, Chief Creative Officer of FCB Brasil. "The paint is not visible to the naked eye, just as prejudice and violence against women are not always evident."
- The Martin Agency and Land O’Lakes Thank Veterans for Their Service - Published on 11/15/2018
- R/GA Releases New Short Film for Love Has No Labels - Published on 11/14/2018
- IPG Leaders Participate in 3 % Conference - Published on 11/13/2018
- MullenLowe Open and Etihad Airways Create ‘Travel for Good’ Ramadan campaign - Published on 11/12/2018
- Hill Holliday Works with Kay Jewelers to Immortalize Love - Published on 11/09/2018
- FCB West and Levi’s: ‘Use Your Vote” - Published on 11/08/2018
- FCB Canada and CDSS: 'Endangered Syndrome' - Published on 11/07/2018
- Massholes Not Assholes - Published on 11/06/2018
- Carmichael Lynch and Carmichael Lynch Relate Take Action for Election Day - Published on 11/02/2018
- Acxiom Is a Leader in the Ethical Use of Data - Published on 11/02/2018