McCann Prague and Bata Support Women’s Empowerment

McCann Prague worked with fashion shoe brand, Bata, to launch the company’s "Bata Fashion Weekend," bringing to life the "Me & Comfortable With It" brand message. Diverse models walked the runway in support of women’s empowerment, diversity and to take a stand against prejudice. The new brand message shows that every woman can feel good in her own skin, no matter how tall, skinny or curvy she is.

The American singer who lives in Prague, Tonya Graves, recorded the manifesto’s voiceover. Her song “I’m The Only Me” was also the theme song for the weekend. Graves is Bata’s global spokesperson for this year’s campaign.

more stories like this

Even the most open-minded people have internalized the implicit bias of…read more
The Martin Agency and Land O’Lakes launched “All Together Better,” which…read more
Share a Coke and share a unique song for every name on Coke bottles. All…read more
June 24, 2018 marked the historic reversal of the ban on women drivers in…read more
More than ever, women of today are embracing their dreams by breaking…read more