McCann Prague and Bata Support Women’s Empowerment

McCann Prague worked with fashion shoe brand, Bata, to launch the company’s "Bata Fashion Weekend," bringing to life the "Me & Comfortable With It" brand message. Diverse models walked the runway in support of women’s empowerment, diversity and to take a stand against prejudice. The new brand message shows that every woman can feel good in her own skin, no matter how tall, skinny or curvy she is.

The American singer who lives in Prague, Tonya Graves, recorded the manifesto’s voiceover. Her song “I’m The Only Me” was also the theme song for the weekend. Graves is Bata’s global spokesperson for this year’s campaign.

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