FCB Brasil and Estadão Show the Costs of Corruption
FCB Brasil worked with O Estadão de São Paulo, one of Brazil’s most-read newspapers, to create an interactive digital platform, The Corruption Converter. The Converter shows exactly how much corruption costs the Brazilian people. The tool allows users to calculate the benefits and services that could have been provided with the funds had they not been diverted because of corruption. It converts the amounts reported in articles about corruption into objects, such as ambulances, vaccines, school meals and medication.
For example: The tool shows users that R$316 million of diverted funds could have purchased 2,394,686 doses of the H1N1 vaccine, 15,800 ambulances or 142,342,342 school lunches. To complement this information, the Corruption Converter shows news stories from the paper’s website about situations where this money could have made a difference and improved people’s lives. The tool is the first of its kind, and aims to make the numbers associated with corruption tangible, and to show the scope of that corruption.
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