FCB Lisbon Fights Texting While Driving

"Hangman," FCB Lisbon's latest campaign for ACA-M Drivers Safety Association seeks to raise awareness about the dangers of texting while driving. FCB Lisbon sheds light on the gravity of this issue with a series of powerful, yet unsettling, graphic illustrations, depicting the gruesome consequences of careless texting at the wheel. "Hangman's" images mimic a hangman game in which one letter is always missing, which drives the campaign's main point home – "every letter could be the last."

 

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