FCB Inferno Encourages Girls to Play Strong

FCB Inferno worked with the Union of European Football Associations (UEFA), to launch the Association’s first pan-European ad campaign “Together #WePlayStrong,” which seeks to transform the image of football as well as encourage teenage girls, ages 13-17, to become involved with the typically male-dominated sport. The TV commercial first aired during the UEFA Women’s Champions League Final, reaching an average audience of 160 million viewers worldwide. Following the TV spot, the campaign will continue throughout the year on social media platforms, particularly designed to target teenage girls. “Together #WePlayStrong” was inspired by FCB Inferno’s “This Girl Can” initiatives for Sport England, which continue to promote the social movement of female empowerment.

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