IPG Agencies and Julius Meinl Prove the Power of Poetry

Viennese coffee roaster Julius Meinl is launching its annual “Meet With A Poem” initiative on World Coffee Day in October. The goal is to provide an opportunity for people to disconnect from society’s static noise and reconnect with the important things in life – relationships with loved ones.

The brand is partnering with cafes, restaurants and hotels in 17 countries to encourage people to meet up, and use poetry as a departure from the everyday. The campaign is led by advertising agency McCANN Bucharest, with international PR strategy, content creation and local market PR activation handled by DeVries SLAM.

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