MullenLowe Helps Imagine an End to Alzheimer’s

In 2016, the world lost Gene Wilder to Alzheimer’s disease. As Willy Wonka in Willy Wonka & the Chocolate Factory, Gene inspires us to believe that anything’s possible with the power of imagination. Alzheimer’s can steal your imagination piece by piece. Willy Wonka's chocolate factory gave generations of families the hope of making the impossible possible. Since 1980, the Alzheimer's Association has been striving to do the same, spearheading bold research initiatives, making historic strides in public policy and investing in enhanced care and support for all those affected by Alzheimer's disease. The brains behind saving yours are working every day to fulfill our vision of a world without Alzheimer's—a true golden ticket.

more stories like this

The Brooklyn Brothers new work for Inspired by Iceland urges tourists to…read more
In a first-of-its-kind collaboration between the advertising industry and…read more
McCann in India has created “Asli Tarraki” (Real Development), a campaign…read more
With the support of, 3pm (a collaboration between Weber Shandwick…read more
Deutsch worked with its pro bono client, WATERisLIFE to create the Venmo…read more