FCB Canada and Air Canada Show Support for Inclusion and the Olympics

Air Canada is supporting its 20-year sponsorship of Canada’s Olympic Team and 11-year support of Canada’s Paralympic Team with the “Our Time” TV spot voiced by actor Ryan Reynolds. Developed with FCB Canada, the ad portrays values of multiculturalism, compassion and equality as it shows Canadians doing very Canadian things, like playing hockey and skiing. It then turns to display the diversity of its citizens and athletes, as Reynolds says “we find strengths in our differences,” and voices unity for all Canadians, a call to all to bring people of diverse backgrounds together.

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