Jack Morton and Belvedere Vodka Fem the Future

Jack Morton client Belvedere Vodka just launched a two-year collaborative partnership with award winning musician-activist, Janelle Monáe to bring to life powerful co-created content and one-of-a-kind experiences aimed at advancing awareness, inclusion and opportunities for women and those who identify as women. The initiative supports Monáe's grassroots work around these issues.

A star-studded group of talent across film, music and the arts assembled in Los Angeles for a special Fem the Future brunch, the first in a series of experiences created by Jack Morton. In addition to Monáe, the event gathered influential speakers and guests including stars Lupita Nyong’o, Danai Gurira, Rosario Dawson, Geena Davis and several other influencers, artists and executives. As part of the campaign, the brand also premiered a new digital content series titled “A Beautiful Future” - short films directed and produced by three talented women filmmakers inspired by the question “What does a beautiful future look like to you?”

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