FCB Canada and Down Syndrome Society are ‘Anything But Sorry'

In recognition of World Down Syndrome Awareness Day on March 21, FCB Canada’s latest chapter of the “Anything But Sorry” campaign reminds people that every baby deserves to be celebrated. The campaign for the Canadian Down Syndrome Society is highlighted by a new video called “S-Warnings,” which reinforces the campaign’s original messaging: when it comes to Down Syndrome, no word is worse than “sorry.”

The campaign also directs people to AnythingButSorry.com where they can view videos, learn more about Down Syndrome and how to thoughtfully speak to parents of children diagnosed or born with Down Syndrome.

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