MullenLowe SSP3 Urges Us to Pay Attention to ‘Nature Signs’

Hurricanes, earthquakes and tsunamis happen more and more often in different countries all over the world, leaving nothing but shocking images and footage in their wake. In honor of World Climate Day, Conservation International and MullenLowe SSP3 launched “Nature Signs” to help the world see what Mother Nature is trying to tell us.

The campaign features a simple and powerful element that the agency team discovered stood out across diverse journalistic images and footage: the traffic signs. Signs are everywhere to convey messages of caution to protect people, but set in the context of these climatic disasters, the signs portray a very powerful message from nature itself, and help people understand that everyone can do something in the fight against climate change.

“We used real journalistic photos of several floods, hurricanes and storms around the world to reinterpret the meaning of traffic signs. By putting them in a different context, we were able to use the signs to convey messages to humans from nature and the earth so people stop and think about the impact their actions have on the world,” said Carlos Andrés Rodríguez, CCO at MullenLowe SSP3.

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