P&G’s SK-II and Huge Redefine Women’s Skincare Products

Procter & Gamble partners with Huge to market SK-II, the company's premium skincare brand, with the goal of building the brand both in China and globally while strengthening its appeal to younger women. Building relationships with consumers, channel partners and beauty consultants is foundational to all our work with Procter & Gamble, which includes strategy, product design, omnichannel experience, and campaigns.

“We want to redefine skincare for women all over the world. It’s about the entire experience: products, services, everything.”

—Kaisy O’Reilly, SK-II Global Lead of Digital & Media

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