FCB New Zealand and Vodafone Sleep In for Cancer Cure

FCB New Zealand’s newest campaign for Vodafone asks New Zealanders to sleep-in to help find a cure for cancer. The Vodafone DreamLab – a specialized mobile app, which simply needs to be turned on while phones charge overnight – encourages people to donate their phones’ processing power to assist in accelerating cancer research. On Friday, May 18, FCB New Zealand staged a nationwide sleep-in – challenging businesses to let their employees begin work an hour later – in order to promote the app in real-time and on a larger scale. The campaign aims to show people that they don’t need to sacrifice much to make a difference in the fight against cancer: something as simple as downloading an app can create a huge impact. Vodafone DreamLab ultimately demonstrates a way that people can use their smartphones for a greater good, and help say #goodnightcancer.

more stories like this

The Brooklyn Brothers new work for Inspired by Iceland urges tourists to…read more
In a first-of-its-kind collaboration between the advertising industry and…read more
McCann in India has created “Asli Tarraki” (Real Development), a campaign…read more
With the support of Water.org, 3pm (a collaboration between Weber Shandwick…read more
Deutsch worked with its pro bono client, WATERisLIFE to create the Venmo…read more