FCB New Zealand and Vodafone Sleep In for Cancer Cure

FCB New Zealand’s newest campaign for Vodafone asks New Zealanders to sleep-in to help find a cure for cancer. The Vodafone DreamLab – a specialized mobile app, which simply needs to be turned on while phones charge overnight – encourages people to donate their phones’ processing power to assist in accelerating cancer research. On Friday, May 18, FCB New Zealand staged a nationwide sleep-in – challenging businesses to let their employees begin work an hour later – in order to promote the app in real-time and on a larger scale. The campaign aims to show people that they don’t need to sacrifice much to make a difference in the fight against cancer: something as simple as downloading an app can create a huge impact. Vodafone DreamLab ultimately demonstrates a way that people can use their smartphones for a greater good, and help say #goodnightcancer.

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