McCann London Challenges Blood Donation Ban
With world blood donor day approaching on June 14th, and a persistent shortage of global blood supplies, McCann London teamed up with the Peter Tatchell Foundation to challenge the blanket ban against sexually active gay and bisexual men donating blood. Together, they launched “Screen the Blood, not the Sexuality.” They created “The Gaydr” - a pseudo “gay detector” device – which was used to scan heterosexual men on their way to a blood bank in central London, in order to make them feel the same sense of exclusion experienced by sexually active gay and bisexual men in many countries. The spoof Gaydr scan informed them that they were actually gay and not allowed to donate blood.
McCann London used hidden cameras to film the scanned men’s reaction to the Gaydr and the current global restrictions.
“People’s reactions to the video, captured on film, range from horror to humor, disbelief to dismay” said Laurence Thomson, Chief Creative Officer and Co-President, McCann London. “The point of the video is to highlight the absurdity of the sweeping restrictions and the generalizations about gay and bisexual men on which they are based.”
- MullenLowe London Brings Attention to Child Sexual Abuse - Published on 01/17/2019
- Helping Disappointed U.S. Soccer Fans Find a New Fandom - Published on 01/14/2019
- Hitting a Homer with Mall Ball - Published on 01/14/2019
- IPG Hosts Annual Women’s Breakfast at CES - Published on 01/14/2019
- EP+Co Pushes the Limit in Fashion Advertising with Newest Men's Wearhouse Campaign - Published on 01/10/2019
- EP+Co & Lenovo Let Gamers Embrace Their Inner Savage - Published on 01/10/2019
- EP+Co and Denny's Launch the Mobile Relief Diner - Published on 01/09/2019
- LOLA MullenLowe Encourages Blood Marrow Donation - Published on 01/07/2019
- McCann and Cigna Feature Queen Latifah and Nick Jonas in Emotional Wellness Campaign - Published on 01/03/2019
- Lisa Murray Appointed National Chair of IPG’s Women’s Leadership Network - Published on 12/12/2018