Mullen Lintas Mumbai and Bajaj Avenger Launch #NoPlasticPatriotism

Mullen Lintas Mumbai and Bajaj Avenger created a campaign -- #NoPlasticPatriotism — to launch ahead of August 15th, celebrated as Indian Independence Day. The campaign challenges what some consider to be the tokenistic demonstration of patriotism prevalent in the country. The campaign offers a reality check to the nation on a day that stands for freedom, urging citizens to live the essence of Independence Day by taking steps to free India from plastic pollution and fake patriotism.

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