MullenLowe London Celebrates Nurses

To coincide with the 70th anniversary of the NHS, MullenLowe London launched a new campaign focusing on the retention and recruitment of the next generation of nurses. The campaign line, “We Are The NHS” is designed to be a rousing call to arms that encapsulates the pride so many feel about the profession. The campaign shows real people and real moments from all walks of nursing life: mental health nurses, learning disability nurses, district and hospital-based. Shot on location in working hospitals in Margate and Ashford, the film even includes footage of a live birth – a first for a TV commercial.

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