Anheuser-Busch and Huge Launch New Campaign Proving Beer Can Change the World

Anheuser-Busch has launched its newest Employer Brand campaign, titled “Untapped,” which will appear on the brand’s social and digital platforms. An evolution of last year’s popular "We Are All Brewers Campaign," “Untapped” is focused on recruiting top-notch talent and reinforcing the beer company’s culture and what it’s like to work there.

In partnership with Huge, Anheuser-Busch is again demonstrating a fresh approach to recruitment marketing, showing people that beer is more than you might expect. It’s the spark that ignites change all around us, from transforming transportation to shrinking the nation’s carbon footprint.

The idea was sparked from the notion that inside every AB employee lies a groundswell of passion and energy to not only make the best beer, but a better world. “Untapped” represents a momentum that rises to each and every challenge. Whether it's setting the bar for a more sustainable future, or championing the spirit of ownership through all 20,000 of A-B's employees. It's a toast to a future that is left wide open, and brimming with possibility.

more stories like this

Even the most open-minded people have internalized the implicit bias of…read more
MRM created a new site to communicate the Naomi Berrie Diabetes Center’s…read more
FCB Mayo and BPN Peru partnered with The University of Engineering and…read more
UM’s partnership with Free the Children builds awareness for the…read more
FCB Health partnered with the Crohn’s & Colitis Foundation of America (CCFA)…read more