R/GA Brings Back GoVoteBot for Midterms
In 2016 R/GA created the GoVoteBot with the AdCouncil to help make the voting process more understandable to the electorate. Now it's back for the 2018 midterm elections, beefed up with a new AI component and pushed by a social media campaign to help encourage the nation to get out and vote.
R/GA noted that millennials and Gen Z voters often went to their peers first with their voting questions. So, the agency created a messenger bot that combined the ease of talking to a friend with power of a search engine. GoVoteBot is geared to answer any questions users might have about registration, polling, absentee ballots, and much more.
Recent Articles
- MullenLowe London Creates Campaign for Winston Fletcher Fiction Prize - Published on 02/14/2019
- The Martin Agency and Oreo Launch New Work with Wiz Khalifa - Published on 02/13/2019
- Deutsch Works with Me Too on New Campaign - Published on 02/08/2019
- McCann Shanghai and Coca-Cola Launch Annual Chinese New Year Campaign - Published on 02/06/2019
- Michael Roth Accepts the BRT Sustainability Challenge - Published on 02/04/2019
- Weber Shandwick and Stella Artois Partner Again with Water.org In Super Bowl Spot - Published on 02/01/2019
- FCB Canada Develops Campaign for PTSD Sufferers - Published on 01/31/2019
- MullenLowe London Brings Attention to Child Sexual Abuse - Published on 01/17/2019
- Helping Disappointed U.S. Soccer Fans Find a New Fandom - Published on 01/14/2019
- Hitting a Homer with Mall Ball - Published on 01/14/2019
more stories like this
In a first-of-its-kind collaboration between the advertising industry and…read more
McCann in India has created “Asli Tarraki” (Real Development), a campaign…read more
With the support of Water.org, 3pm (a collaboration between Weber Shandwick…read more
Deutsch worked with its pro bono client, WATERisLIFE to create the Venmo…read more
Even the most open-minded people have internalized the implicit bias of…read more