FCB West and Levi’s: ‘Use Your Vote”

FCB West and Levi's launched a 90-second online film as part of the “Use Your Vote” campaign, with the song “We Can’t Sit Down Now” by '70s R&B singer Joe Tex. The film doesn’t just emphasize why it’s important to vote, but also acts as an urgent call to action for people to get out of their chairs and do it now.

The “Use Your Vote” campaign started with a 30-second spot set to Aretha Franklin's “Think” to encourage the public to get informed, get involved, get registered and remind them why they should vote in the 2018 midterm elections. Concurrently, Levi's opened their stores as registration centers and partnered with Rock the Vote to ensure that everyone has the right to use their voice. "Use Your Vote” is just one component of Levi's® multifaceted social VOTE campaign spanning TV, limited-edition product, non-profit partnerships and influencer engagement. Learn more


more stories like this

In a first-of-its-kind collaboration between the advertising industry and…read more
McCann in India has created “Asli Tarraki” (Real Development), a campaign…read more
With the support of Water.org, 3pm (a collaboration between Weber Shandwick…read more
Deutsch worked with its pro bono client, WATERisLIFE to create the Venmo…read more
Even the most open-minded people have internalized the implicit bias of…read more