LOLA MullenLowe Brings Awareness to Child Abuse

Many children are victims of physical and/or sexual abuse. With this in mind, LOLA MullenLowe in Paris and the Ministry of Solidarity and Health have launched an unprecedented campaign to raise awareness surrounding the different forms of child abuse, and to empower all citizens to take action. On International Child Day (20th November) five shocking spots were broadcast in a 1 minute, 40-second compilation, each illustrating a type of child abuse, with the first being aired right before the 8 o’clock news on France 2.

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