McCann and Cigna Feature Queen Latifah and Nick Jonas in Emotional Wellness Campaign

Over the last four years, Cigna has established its position as a company that cares about health and well-being. On the heels of its powerful, two-year “TV Doctors of America” campaign that focused on the importance of annual check-ups, Cigna is now going beyond just physical health and making the connection between physical and emotional health and well-being. The new campaign, featuring Queen Latifah, Nick Jonas, and Ted Danson, aims to educate consumers across generations about this body-mind connection, and encourages them to talk to their doctors about stress, sleep loss, and other aspects of emotional well-being during their check-ups. Content will run across television, digital and social media platforms, B2B, and owned platforms, as well as on the talents’ own social channels.

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