Hill Holliday and Optum Launch Brand Campaign

Rory knows golf. Optum knows health care.

Rory knows golf. Optum knows health care. In both, success depends on being able to see how it all comes together. 

Hill Holliday is proud to announce the launch of the new “How Well Gets Done” brand campaign for Optum, a leading information and technology-enabled health services business dedicated to helping make the health system work better for everyone. 

“How Well Gets Done” celebrates how Optum helps bring the many pieces and people together so that healthcare finally works for everyone.

The campaign launched in March in and around The Players Championship with TV, digital, OOH, print, radio, and experiential activations, and includes a concurrent campaign in partnership with pro golfer (and Optum’s newest Health Ambassador) Rory McIlroy.

Optum is a key sponsor of The Players Championship tournament.

 

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