The Brooklyn Brothers has launched a new project for WaterWipes with BAFTA-nominated director Lucy Cohen to push the baby care category to change.

#ThisIsParenthood is a global project documenting the realities of parenthood aimed at breaking taboos and normalizing honest conversations.

The project was born in response to a global study of over 13,000 parents that showed that over half of parents feel like they’re failing in their first year. It includes a 16-minute documentary and 12 short films covering topics rarely discussed openly such as bonding with baby, relationships between parents, the highs and lows of the first few weeks, and more.

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