Jack Morton Worldwide Recognized at Inclusion Awards for Community Impact

Since moving to Newark, New Jersey 10 years ago, Audible CEO Don Katz has made it his mission to support Newark’s revitalization using the company’s literary technology and business resources to support, educate and employ the community. His efforts, and active partnerships with city, school and community officials, have helped to ensure that this city — which is predominately populated by people of color—doesn’t get left behind in the technological age. To celebrate their 10th anniversary in 2018, Audible tasked existing agency partner Jack Morton Worldwide with the execution of a charitable endeavor very dear to their CEO, a city-wide tablet distribution for Newark Public Schools. A first-of-its-kind event for Jack Morton—and the city—the agency flawlessly created and implemented a complete fulfillment system that included:

  • Establishing Audible accounts for every Newark high school student and teacher
  • Producing 14 distribution events at Newark high schools within one month 
  • Training and managing Audible volunteers
  • Filling, labeling and organizing 15,000 unique gift bags

In one month, Jack Morton worked with Audible to simultaneously distribute 67% of the tablets at 25 schools and produce 14 unique events, in addition to providing Audible with a creative solution so they could continue the effort post-contract. And to show their support, Jack Morton gave Audible a 20% discount on all fees and encouraged staff members to volunteer on distribution days which also lowered the costs for brand ambassadors.

By the end of the contract, Jack Morton’s facilitation of Project Listen Up saw:

  • Two-thirds of tablets distributed to students and teachers
  • 3,060 total production hours worked (127.5 days)
  • 15,000 gift bags and tablets assigned, set up, labeled and organized
  • 2.7 miles worth of gift bags filled/organized
  • 130 Audible and Jack volunteers
  • The completion of an exceptionally detailed and organized inventory so that Audible could continue handing out unclaimed tablets post-contract

Today, Newark Public Schools are using Audible’s technology to host a city-wide listening program. The first book was Trevor Noah’s Born a Crime which the comedian donated to the program, announcing it live on “CBS This Morning.” The book was a hit with students.

 

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