McCann Fires Back Against Gun Violence

Amazing video from McCann New York to promote gun safety that went viral yesterday right after it was posted. "Playthings" was created for Evolve, a non-profit organization dedicated to creating a conversation about responsible gun ownership and the safe storage of firearms. The film gives a very adult twist to the idea that parents keep all kinds of objects in the home that kids should not touch. Time magazine called it "brilliant"(click the last link below!)


Adfreak calls it "Epic": 
Gawker: "Amazing" 
Washington Post: "A mortifying warning" 
Creativity: "Seriously funny"
Huffington Post: 
Fast Co. :


more stories like this

MRM created a new site to communicate the Naomi Berrie Diabetes Center’s…read more
UM’s partnership with Free the Children builds awareness for the…read more
FCB Health partnered with the Crohn’s & Colitis Foundation of America (CCFA)…read more