Jay Advertising Races to Help Lifetime Assistance

Jay Advertising partnered with Lifetime Assistance to raise money and awareness for this not-for-profit that helps individuals with developmental disabilities.

To promote the organization's 5k race held on the airplane runway in Rochester, NY, Jay Advertising developed an aviation-focused campaign. The campaign included balsa and paper airplanes, baggage tag posters, and social media. Prior to the race, Jay planted 1,000 balsa airplanes, with race information and individually hand-stamped with flight numbers, at local events and festivals. The planes directed participants to the Lifetime Assistance Facebook page to see if their plane won a prize. Baggage claim tag posters, including hand-tied string, were distributed around the city. The campaign helped drive traffic to Lifetime Assistance’s social media sites and raised more money for people with developmental disabilities.



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