R/GA Creates a Fun Way for Kids to Improve Asthma Symptoms
R/GA was part of the team that created Alv.io, which uses a breath-powered Bluetooth game controller that exercises kids’ lungs while also tracking their asthma symptoms.
The gadget won a Gold Lion at Cannes, and two of the women on the team, Chloe Gottlieb and Andrea Ring, SVP, ECD and Head of Insight Planning/Experience Strategy at R/GA, were named among Business Insider’s 36 Most Creative Women in Advertising. Alv.io can reduce the need for inhaler medication by 86%. The data acquired by Alv.io allows parents to track their child’s condition more closely and notifies parents if symptoms become worse.
Watch the video:
- #ThisIsParenthood - Published on 04/16/2019
- The Brookly Brothers and Íslenska Launch Buddy Hotline - Published on 04/10/2019
- The Martin Agency and GEICO Use ‘Smartdogs’ For Safer Driving - Published on 04/09/2019
- McCann Germany and L’Oréal Paris Launch Female Empowerment Campaign - Published on 04/09/2019
- Stickyeyes and Hertz Work to Inspire Audiences - Published on 04/05/2019
- McCann, L’Oreal Paris and British Vogue Smash Preconceptions About Aging with ‘The Non-Issue’ - Published on 04/05/2019
- FCB New York Marks Smokey Bear’s 75th Anniversary with New Campaign - Published on 04/05/2019
- McCann Health and Shatterproof Are Rewriting the Narrative Around Addiction - Published on 04/04/2019
- Stickyeyes and LG Create Digital Awareness Campaigns to Promote Activision Titles - Published on 04/04/2019
- Stickyeyes and Solopress Recover Search Visibility With Record-Breaking Growth - Published on 04/04/2019