IPG Mediabrands Works to End Hunger for New Yorkers
Nearly 2 million New Yorkers, or 1 in 4, are faced with hunger. To some people, it may seem like an insurmountable problem, but not to the ADvocates, a special task force of emerging advertising talent that includes Rachael Wolfson of IPG Mediabrands and Kelly Matyas and Jessica Merrell of Initiative. Through their #kNOwhunger campaign in conjunction with City Harvest and the 4As, they aim to change the perception around New York’s hunger crisis and make a difference.
#kNOwhunger will feature real New Yorkers who are coping with hunger. By humanizing the issue of hunger and unveiling its pervasiveness, the #kNOwhunger campaign hopes to educate New Yorkers about the real impact of hunger.
http://www.adweek.com/news/advertising-branding/millennials-use-ads-fight-hunger-158138
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