FCB Chicago’s Butt Decals” Raise Awareness for Colon Cancer

Colon cancer is the third most commonly diagnosed cancer and the second leading cause of cancer death in men and women combined in the U.S. However, if it is detected early, it is also one of the most treatable.

To recognize Colon Cancer Awareness Month, FCB Chicago partnered with Meredith’s Miracles Colon Cancer Foundation to create a head-turning marketing campaign.

Throughout the month of March, an assortment of “butt decals” will appear on seats around Chicago to encourage conversation around an often taboo topic: colon cancer. The decals show an uncomfortable amount of someone’s backside and contain the message “No one wants to see this. Except for your doctor.”

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