Hill Holliday Launches Sox for Socks Campaign

Working with client Boston Healthcare for the Homeless Program and the Red Sox Foundation, Hill Holliday created a series of spots featuring sock puppets (manned by Hill Holliday staffers!). The puppets, Larry, Margaret, Dana and Joanne, not only inform viewers about the many difficulties faced by the homeless, but also pitch for folks to donate socks for this important cause. Puppets were designed by artist Dan Estabrook and the campaign marks the 10th anniversary of the annual “Sox For Socks” drive.

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