MullenLowe Group Supports Singapore Red Cross at 2015 Spikes Asia

As a partner of this year’s Spikes Asia festival, MullenLowe Group is once again sponsoring the Spikes Asia tote bag, but with a new twist! This year, rather than putting the agency’s logo on the bag, they’ve opted to donate the ad space to the Singapore Red Cross. Each Spikes delegate receives a tote bag as part of their welcome to the festival. Last year’s event attracted more than 1800 delegates.

“The MullenLowe Group-sponsored Spikes bags have become a tradition at the Festival, but this year we wanted to take the opportunity to offer a bag that is bigger than just a ‘bag’” said Erick Rosa, ECD Lowe Singapore. “The Singapore Red Cross is a charity we have both supported and worked with as an agency. Spikes Asia is an event attended by some 2,000 of the region’s top opinion-makers, so who better to carry the message?”

To donate, or find out more about the Singapore Red Cross, please visit: www.redcross.org.sg

“The Mullen Lowe Group-sponsored Spikes bags have become a tradition at the Festival, but this year we wanted to take the opportunity to offer a bag that is bigger than just a ‘bag’”

—Erick Rosa, ECD Lowe Singapore.

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