Lowe Peru Works to Raise Awareness for Domestic Violence

In Peru, 4 out of 10 women between the ages of 15 and 49 are victims of domestic violence. Only 40.7% of those women seek help. Demus, a women’s rights non-profit organization, and Lowe Peru teamed up to develop an innovative e-mail campaign to raise awareness and change the statistic.

“Behind The Fear” uses hidden tags in the HTML code of emails, to create an interactive experience that tells true stories. The campaign aims to show the public that domestic violence is out there even if it is hidden behind the fear and shame of women who suffer from it.

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