McCann and Microsoft Work to Encourage Girls in Science
Only 11% of executives within Silicon Valley’s top 150 tech companies are women. As a member of the science & technology community, Microsoft felt accountable to address this underrepresentation.
Research revealed that the bias prevalent in today’s tech environment stemmed from gender stereotypes introduced during childhood – majority of high school girls were interested in science but only few went on to pursue it. They quit because they felt discouraged and isolated, believing it to be a “boy’s thing.”
Our brief – Challenge the gender stereotypes and inspire young girls to remain confident in their love of science. And since change starts from within, the initiative was triggered from within Microsoft and titled: Recruiting 2027.
Recruiting 2027 pairs young girls with female role models within Microsoft who volunteer to offer personal guidance. The initiative was introduced through a launch video that directed young viewers to an email address that connected girls directly with role models at Microsoft participating in Recruiting 2027.
Recruiting 2027 aims to nurture and inspire the next generation of female scientists. It is the first step on our journey to closing the gender gap in tech by 2027.
- Lisa Murray Appointed National Chair of IPG’s Women’s Leadership Network - Published on 12/12/2018
- IPG Mediabrands Works with SF SPCA - Published on 12/11/2018
- IPG to Host National Day of Understanding Focused on Issues of Race, Ethnicity and Inclusion - Published on 12/06/2018
- LOLA MullenLowe Brings Awareness to Child Abuse - Published on 11/29/2018
- IPG Brings Clean Water to Ethiopia - Published on 11/27/2018
- The Martin Agency and JFK Library Foundation Launch @JohnFKennedy - Published on 11/20/2018
- The Martin Agency and Land O’Lakes Thank Veterans for Their Service - Published on 11/15/2018
- R/GA Releases New Short Film for Love Has No Labels - Published on 11/14/2018
- IPG Leaders Participate in 3 % Conference - Published on 11/13/2018
- MullenLowe Open and Etihad Airways Create ‘Travel for Good’ Ramadan campaign - Published on 11/12/2018