McCann and Microsoft Work to Encourage Girls in Science
Only 11% of executives within Silicon Valley’s top 150 tech companies are women. As a member of the science & technology community, Microsoft felt accountable to address this underrepresentation.
Research revealed that the bias prevalent in today’s tech environment stemmed from gender stereotypes introduced during childhood – majority of high school girls were interested in science but only few went on to pursue it. They quit because they felt discouraged and isolated, believing it to be a “boy’s thing.”
Our brief – Challenge the gender stereotypes and inspire young girls to remain confident in their love of science. And since change starts from within, the initiative was triggered from within Microsoft and titled: Recruiting 2027.
Recruiting 2027 pairs young girls with female role models within Microsoft who volunteer to offer personal guidance. The initiative was introduced through a launch video that directed young viewers to an email address that connected girls directly with role models at Microsoft participating in Recruiting 2027.
Recruiting 2027 aims to nurture and inspire the next generation of female scientists. It is the first step on our journey to closing the gender gap in tech by 2027.
- DeVries and Zippo Launch Campaign to Combat Wildfire - Published on 08/09/2019
- FITZCO Partners with French’s and Coolhaus on Mustard Ice Cream for National Mustard Day - Published on 08/07/2019
- The Martin Agency Receives Inclusion Award for Outstanding Business Results - Published on 08/06/2019
- Golin’s ‘Have Her Back’ Receives Inclusive Talent Initiatives Award - Published on 08/06/2019
- FCB Health’s Sabrina Prince Recognized with Inclusive Leadership Award - Published on 08/06/2019
- Jack Morton Worldwide Recognized at Inclusion Awards for Community Impact - Published on 08/02/2019
- MRM//McCANN Recognized with Agency Inclusion Vanguard Award - Published on 08/02/2019
- McCann’s ‘Reindeer Games’ Recognized With Two Honors at the 2019 IPG Inclusion Awards - Published on 08/02/2019
- Golin’s Amaya Adams Recognized as Inclusion Ally of the Year - Published on 08/01/2019
- FCB New Zealand Recognized for Inclusion Campaign of the Year - Published on 08/01/2019