Tierney Helps Plant Trees in New York City

The New York Restoration Project is a non-profit working to help plant 1 million trees in New York City by 2017. To help them accomplish this, Tierney created a disarming, integrated campaign, Not a Tree, featuring items in the City that are more prevalent than trees, such as fire hydrants and telephone poles. By highlighting the problem in a fun way, Tierney inspired a whole new group of New Yorkers to get involved. With Tierney’s creativity and NYRP’s leadership, they reached their goal two years early!


more stories like this

The Brooklyn Brothers new work for Inspired by Iceland urges tourists to…read more
In a first-of-its-kind collaboration between the advertising industry and…read more
McCann in India has created “Asli Tarraki” (Real Development), a campaign…read more
With the support of Water.org, 3pm (a collaboration between Weber Shandwick…read more
Deutsch worked with its pro bono client, WATERisLIFE to create the Venmo…read more