FCB New Zealand Helps Raise Awareness About Parkinsons

FCB New Zealand and Parkinson’s NZ launched a new campaign for Parkinson's Awareness Week, November 1-7. The commercial, created by Cannes Young Lion nominees Lennie Galloway and Thomas Gledhill, called "Heads, Shoulders, Knees and Toes," sheds light on the struggles of individuals living with progressive Parkinson's.

“We wanted to change the perception that Parkinson’s is just ‘that thing’ that causes you to shake. It’s a much more intense condition which can cause a disconnection,” said Galloway. “We wanted people to know this, so they’d feel inclined to help people living with Parkinson’s get support.”

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